When it comes to putting articles on the Internet it is important to remember, the shorter, the better. There is some evidence that people are more easily distracted when reading on the web than when reading an offline book or magazine. Make your paragraphs short, so in turn your articles will be as well.
Be honest, and include content that is original in your articles. When your post readers can relate to you, it allows them to build a deeper connection. This will improve your reputation as the reliable resource in your field of expertise.
When writing your own content, try writing it in your own voice. Just remember to keep it simple. Readers are a savvy bunch. They can pick up on clues that you are not writing with your own voice or writing directed towards a specific outcome. Write with a general audience in mind and tweak for different age groups.
Get your ducks in a row when organizing your ideas for article marketing. Pull together all of your data and research before you start your writing project. Set a specific time period to work each day so that you can make consistent measurable progress towards adding great content to your website.